Myths and Legends


  • God of Wealth 财神
     As a god that can bring in wealth and riches, the God of Wealth is worshiped by most Chinese. Each time of the Spring Festival, every family will hang a picture of the god for blessings of...
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  • Tibetan Buddhist Gods of Wealth
     The worship of gods of wealth is also common in Tibetan Buddhism. There are various kinds of wealth gods, such as the Heavenly King of Wealth, Yellow Wealth God, Black Wealth God and White...
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  • Young Gods of Wealth
     Young Gods of Wealth include the Divine Market-Boosting Official, Liu Haichan and Twin Gods etc. The images of these gods are usually young children holding treasure trays or gold (silver)...
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  • Side God of Wealth - Five-Road God
     Apart from martial and civil gods of wealth, the side god is also worshipped among the people. The name of the god comes from the position of the portrait, which is often placed on the side....
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  • Civil God of Wealth - Fan Li
     Fan Li was an outstanding statesman, thinker and strategist of the Spring and Autumn Period. He was also a businessman that had the knack of making money. After his resignation, he lived in...
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  • Civil God of Wealth - Bi Gan
     According to historical records, Bi Gan was the uncle of King Zhou of the Shang Dynasty. He was a faithful and righteous minister. According to Fengshen Yanyi or The Creation of the Gods, Bi...
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  • Martial God of Wealth - Guan Yu
     Guan Yu was a famous general of the State of Shu during the Three Kingdoms Period. He was loyal and courageous in his whole life and therefore worshipped by the Buddhists, Taoists and...
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  • The Chief God Zhao Gongming
     Of all gods of wealth worshiped by the people, the most influential one is "the chief god" Zhao Gongming, who's also known as Marshal Zhao or Altar Zhao, used to be one of the gods in the...
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  • Offering Sacrifices to the God of Wealth
     On the second day of the first month of Chinese lunar calendar, sacrificial ceremonies are held across the country, but the ceremonies vary from place to place. In north China, every household...
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  • Welcoming the God of Wealth
     The fifth day of the first month of Chinese lunar calendar is said to be the birthday of the God of Wealth and also an auspicious day to welcome him. On the night of the fourth day of the first...
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