5 celebrities honored at Environmental Media Awards

The annual Environmental Media Awards kicked off at Burbank California, with five celebrities being honored for their influential positive role modeling in environmental protection and lifestyle improvement.

This year's honorees include business man Van Jones, filmmakers George Miller and Kristin Davis, actress Gwyneth Paltrow, and musician Don Henley.

Paltrow's mother, actress Blythe Danner elaborates on the environmental efforts of her daughter.

"Her lobbying and campaigning in Washington is so articulate with Barbara Boxer and Senator Leahy. I'm just aways astonished at her articulate abilities, which I don't have. She is extremely eloquent. And I'm so proud of her passion, and her mind and heart coming together and speaking do well for the cause."

Founded in 1989, the Environmental Media Association believes the entertainment community "has the power to influence the environmental awareness of millions of people", through TV, film and music.

President of the association, Debbie Levin, elaborates on how the awards have evolved throughout the years.

"It was very nichy and elitist and small. And caring about the environment was something that the enviros did. And the world didn't know about it. Now, this is what your do if you're in pop culture. This is trendy and sexy and this is the thing to do. This is what you want to do if you want a healthy family."

This year's event was held on the backlot of the Warner Bros. studios, and hosted by musician Lance Bass.