Shanghai Disneyland to launch Chinese-themed merchandise

Shanghai Disneyland to launch Chinese-themed merchandise
The Shanghai Disneyland has announced that it will launch special merchandise with Chinese cultural elements to celebrate its opening next year. [File photo]

The Shanghai Disneyland has announced that it will launch special merchandise with Chinese cultural elements to celebrate its opening next year.

Disney's creative vice president in the Greater China Region, Allen Yeung, says this idea is set to stir excitement among Chinese visitors when the theme park opens.

"This is one of the most, kind of, interesting product we have done -- kung-fu shoes. As you see, how we marry our Disney creatives with a local product. This is a very good example of what we're trying to do for The Walt Disney Company in China."

The Chinese-themed merchandise will also include Chinese-style tea sets featuring the iconic duo Micky and Minnie Mouse.

Other additions to its merchandise lineup will include Chinese calligraphy and ink painting works, China-themed gold jewelry, and Disney character-inspired moon cakes.

Yeung unveils more details of inspiration behind their design.

"We have a local artist here working with us in the team and he's quite enjoying making a Minnie. So he really has a full understanding about the art and culture in China. And it's something that to him, kind of do some study, and that's how we come up with the scene, hopefully making a Minnie."

He also indicates the company plans to collaborate with China Post, to issue stamps and first-day covers that merge Disney characters with traditional Chinese patterns.

Official figures show that the Walt Disney Company sells 38 items every second in China.