China's 2016 box office surpasses 10 bln yuan mark

Latest figures are suggesting that Chinese box office revenue this year has surpassed the 10 billion yuan benchmark - that's around 1.5 billion US dollars.

It took just 54 days to reach the target - the shortest time ever.

Last year, it took three months to reach 10 billion yuan in box office receipts, and in 2014 it took five months to earn that amount.

Nearly 30 percent of the current revenue has been earned by just one movie: Stephen Chow's new comedy "The Mermaid".

The film - now China's highest grossing film ever - has taken in 2.93 billion yuan so far and is on its way to being crowned as the first Chinese movie ever to earn 3 billion yuan at the domestic box office.

Booming ticket sales during holidays such as the Spring Festival Holiday and weekends have contributed to the box office record in the world's second-largest film market.

It's estimated that the total box office in 2016 could reach 60 billion yuan or some 9 billion US dollars if the current box office boom continues.

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